Most consumers have used BOPIS, or Buy Online, Pickup In-Store. More specifically, about 2 in 3 people (61%) have utilized this emerging customer journey, which clearly means it’s more than... Read More

Vera Bradley is an apparel retailer that specializes in women’s accessories and handbags that cares deeply about the satisfaction of its customers. We sat down with Vice President of Retail... Read More

The days of being able to easily understand the path your customers take, from start to purchase, is over. Today, consumers have greater choices and their shopping journey has many routes that include smartphones, websites, and physical stores. Read More

Any company interested in strengthening a strategy for BOPIS, or Buy Online, Pickup In Store, will need to ditch traditional conversion metrics in favor of measuring digital contribution. Read More

Some business publications are reporting that Warren Buffett’s recent decision to unload $900 million worth of Walmart stock has signaled the slow death of retail as we know it. This... Read More

A version of this article was originally published on LinkedIn. The way consumers shopped during the holidays in 2016 didn’t change drastically from the previous year. In 2015, 75% of... Read More