November 18, 2020 | Shannon Latta

You Can See (CX) Clearly Now: Go Beyond Surveys with Digital Behavior Analytics

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Capture and analyze inferred data from millions of digital clicks, gestures, taps, and other actions

Verint’s new Digital Behavior Analytics tool isn’t just about more data—it’s about more high-quality inferred data.

Which means you have data that’s more actionable. You have insight that gives you a vivid picture of customer pathways, hesitations, and barriers as they happen—independent of surveys. That means your CX teams can make faster, smarter decisions based on automated analysis. Which means you’re also saving time and resources by reducing hours spent on traditional evaluation methods.

A Complete and Vivid Picture of Customer Experience

With capabilities like scroll and conversion maps, segmentation and filtering, and qualitative analysis, you get a full range of vision—from the aggregate, big-picture level all the way to drill-down specificity. As you capture more data across online assets, replays are integrated with customer feedback and other experience insights (from any source, we might add!).

Digital Behavior Analytics keeps all levels of your organization plugged into the metrics and data they need, from chief customer officers who want strategic insight to digital product managers who need to see on-the-ground successes and challenges. That gives your teams the power to:

  • Reproduce digital problems easily and efficiently
  • Understand content issues to optimize design and placement
  • Explain user behavior such as conversion barriers
  • Connect replay recordings to important KPIs such as conversion or traffic
  • Focus on specific user interactions driving drops in NPS and CSAT

Get the full details on how Digital Behavior Analytics can reshape and clarify your approach to customer experience. Or reach out to us at ExperienceManagement@Verint.com to learn how your organization can start benefiting from our Experience Cloud solution.

About the Author

Shannon Latta is vice president of marketing and communications for Verint ForeSee, responsible for brand and positioning, content strategy, product marketing, corporate communications, and marketing results.

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