ANN ARBOR, Mich. (June 7, 2017) — ForeSee, the leader in voice-of-customer solutions, today announced its advancement to Business-level Partner in the Adobe Exchange partner program for Adobe Experience Cloud. This will allow ForeSee to expand beyond its current Adobe Analytics Cloud integration and into other solutions within Adobe Experience Cloud. Customers of both companies will benefit by gaining a greater understanding of the intersection of customer attitudes and behaviors with highly integrated metrics.
ForeSee’s customer experience (CX) analytics measure and analyze the attitudes driving desirable behaviors in order to help companies prioritize the changes that will have the greatest business impact. ForeSee’s current integration with Adobe Analytics Cloud enables business leaders to:
- Better understand why visitors are leaving a website, what they do next, and why
- Optimize the digital experience by understanding visitors in the context of both CX scores and behavioral profile analytics
- Predict the impact of product messaging and marketing on desired customer behavior
- Predict the impact of various changes to the digital experience on CX scores and future behaviors
- Identify and prioritize the improvements that will have the greatest impact on desired visitor behavior and then quantify the results of changes.
“Business leaders can now see Adobe Analytics Cloud data in ForeSee’s CX Suite and can see ForeSee data in Adobe Analytics Cloud,” said Kaj van de Loo, VP of Engineering and Operations at ForeSee. “We want the integration to be as useful and actionable as possible in order to enhance the kind of visitor profiling that drives smart, profitable business decisions.”
“ForeSee extends the value of Adobe’s customer intelligence offerings by enabling companies to understand what customers are thinking, how satisfied they are, and how their experience will influence future behaviors,” said Cody Crnkovich, head of platform partners and strategy, Adobe. “We look forward to continuing our collaboration with ForeSee as a Business-level partner and helping our mutual customers gain additional insights to deliver the best customer experiences possible.”
To find out more, please visit https://www.foresee.com/solutions/apps-and-tools/data-platform-integration.
ForeSee pioneered customer experience intelligence in 2001 and has become a recognized leader in Voice of Customer (VOC) solutions. The award-winning ForeSee CX Suite helps more than 2,000 companies worldwide — in retail, government, financial services, healthcare, consumer packaged goods, and other industries — transform their VOC programs into a strategic business discipline that delivers economic impact. Only ForeSee offers a rigorous approach to customer experience measurement, access to an unmatched 200 million benchmarked experiences, and actionable insights from a team of 200 expert analysts that give certainty to CX improvements. ForeSee is headquartered in Ann Arbor, MI and has offices in New York; Washington, DC; St. Louis; Cleveland; San Francisco; Vancouver; and London. For more information, visit www.foresee.com.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the customer intelligence engine that powers businesses by enabling them to move from insights to action in real-time by uniquely integrating audience data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, the industry leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Built on the Adobe Cloud Platform, which provides open APIs, a standard data model, and Adobe Sensei, Adobe’s unified AI and machine learning framework, Adobe Analytics Cloud enables brands to better capture, aggregate, rationalize and understand vast amounts of their own disparate data and then translate that data into singular profiles of their customers.