May 22, 2018

T. Rowe Price Tops Industry Benchmarks on Customer Experience


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ANN ARBOR, Mich. (May 22, 2018) – ForeSee, the pioneer of Voice of Customer (VOC) solutions, is pleased to recognize T. Rowe Price for its best-in-class customer experience (CX). For the past 12 consecutive months, T. Rowe Price’s contact center experience scored in the top 25% of all industries – as measured by ForeSee. In addition, T. Rowe Price workplace investing and personal investing website experiences scored above the average, both in the financial services sector and compared to hundreds of top companies across all industries, as measured with ForeSee benchmarks.

Baltimore-based T. Rowe Price was founded in 1937 and is a global investment management organization with $1.02 trillion in assets under management as of April 30, 2018. The organization provides a broad array of mutual funds, subadvisory services, and separate account management for individual and institutional investors, retirement plans, and financial intermediaries.

Since 2008, T. Rowe Price has leveraged ForeSee solutions to measure, benchmark, and improve its customer experience (CX) initiatives. ForeSee’s systematic approach gives T. Rowe Price the tools it needs to measure CX across multiple channels – including web, mobile, and contact centers. T. Rowe Price uses these insights to create a complete picture of the customer experience, better prioritize strategies, and achieve desired outcomes.

“T. Rowe Price has always been a leader in client-first service. We are excited to again exceed industry benchmarks for customer experience,” said Wayne Park, Head of Individual Investors, T. Rowe Price. “With ForeSee’s help we are able to measure customer feedback and leverage that intelligence to deliver the best possible experience for our valued customers.”

“We are pleased to recognize T. Rowe Price’s exceptional commitment to customer experience. Their benchmark-leading scores demonstrate why their personalized approach to service has always been a hallmark,” said Eric Feinberg, Chief Evangelist, ForeSee. “ForeSee’s scientifically proven solution gives brands like T. Rowe Price the benchmarks and insights needed to deepen and expand their customer relationships across channels.”

ForeSee conducts monthly benchmarks in 650 categories, including financial services, to give companies context and best-in-class comparisons to better compete and win. ForeSee helps financial services companies formulate targeted actions to increase customer retention, improve acquisition rates, and increase customer lifetime values by helping them understand and measure against the inflection points in the customer journey.

About ForeSee

Founded in 2001, ForeSee is the pioneer of voice of customer (VOC) solutions that measure and improve the customer experience. ForeSee CX Suite is powered by the only proven causal model that accurately connects CX improvements to business outcomes, empowering business leaders with strategic and tactical CX decisioning. Thousands of leading organizations in retail, financial services, energy and utilities, and the public sector rely on ForeSee to give certainty to their CX initiatives. Visit to learn more or schedule a demo.

T. Rowe Price Investment Services, Inc., distributor, T. Rowe Price mutual funds. T. Rowe Price Associates, Inc., investment advisor, T. Rowe Price strategies and mutual funds. T. Rowe Price Investment Services, Inc. and T. Rowe Price Associates, Inc. are affiliated companies.

About the Author

As a pioneer in customer experience analytics, Verint delivers superior technology and proven methodology to connect the customer experience to the bottom line. The result is better business for companies and a better experience for consumers.

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