Dallas, TX (September 27, 2016) SHOP.ORG CONFERENCE — ForeSee today announced that Teleflora has experienced increases in sales caused directly by customer experience improvements made after implementing ForeSee.
Teleflora, a company that brings together the time-honored tradition of sending flowers with the modern benefits of an advanced local florist network, relies on ForeSee solutions to measure, analyze, and improve its digital customer experience (CX). The company works with ForeSee to connect their commitment to the customer experience directly to traffic, conversion, and other measures of success. In addition to increases in sales after implementing ForeSee, Teleflora has seen increases to its customers’ mobile conversion and usage.
“Creating a dialogue with our consumers, and adopting new solutions to help us personalize the customer experience for price-conscious shoppers, continues to be a top priority for us in today’s competitive marketplace,” said Beth Monda, VP of eCommerce at Teleflora. “Teleflora’s collaboration with ForeSee has allowed us to refine these customer touchpoints to keep customers happy, while also increasing engagement and conversion that results in tangible growth.”
Teleflora uses a suite of ForeSee’s tools, including a web customer experience survey and ForeSee® Replay, a visualization tool that helps accurately pinpoint where visitors are struggling and efficiently resolve issues that are negatively impacting the customer experience.
“Teleflora has never taken its eye off the ball when it comes to the customer experience, even as they have boldly entered the world of mobile,” said ForeSee CEO Pete Daffern. “They are already seeing fantastic results from their focus on CX in an incredibly competitive industry.”
Hear from Teleflora In-Person Today at Shop.org
Today at Shop.org, Karl Scholl, Director of Customer Experience at Teleflora, will discuss how to leverage Voice of Customer insights for website improvements that drive revenue, from 2:30 – 3:30 at ForeSee’s booth #5017. The roundtable is called “Putting the Customer at the Center of Your Site Re-design”.
ForeSee helps organizations keep their customers happy and loyal. ForeSee® CX Suite allows companies to manage all of their customer experience needs from one place, capture the entire customer journey, and prioritize their most critical CX issues. Clients include more than 2,000 companies worldwide — in retail, government, financial services, and other industries — that have transformed their VOC programs into a strategic business discipline that delivers economic impact. Founded in 2001, ForeSee is headquartered in Ann Arbor, MI and has offices in New York, San Francisco, Mountain View, St. Louis, Cleveland, Vancouver, and London. For more information, visit www.foresee.com.