ForeSee’s Randy Kish shows retailers how a comprehensive system of metrics can eliminate information silos and support confident, fiscally responsible decision-making in today’s complicated multichannel, multi-device world.
TOPICS: Multichannel, Retail & E-Commerce
Research has shown that consumers choose companies with customer experiences that meet — or exceed — their expectations. But how do you discover what’s really important to your website visitors and implement a systematic method to advance the experience based on those insights? In this webinar, John Lovett, a veteran industry analyst and digital measurement expert, offers strategies that can give you a competitive edge by combining customer experience data with observation of site visitors’ key digital interactions.
TOPICS: Web, ForeSee Replay