Act with Certainty

The ForeSee blog for CX professionals and the Voice of Customer community.

Omnichannel vs. Multichannel

Proudly published in, we decided to go for it and take a crack at clearing up the confusion between Omnichannel and Multichannel. We hear these two terms used frequently – and often interchangeably – in the ecommerce world but in reality, they’re distinct things. Click through to and be prepared to see:
Clearing Up the Confusion Between Omnichannel and Multichannel | ForeSee in Multichannel Merchant

1.) Clear, Concise Definitions of Omnichannel & Multichannel

2.) Tips for Measuring and Creating a Superior Omnichannel Experience

3.) Tips for Measuring and Creating a Superior Multichannel Experience.

When it comes to omnichannel vs. multichannel, it’s not an either/or proposition for brands – instead, it’s important to have strategies around both, and consistently measure their effectiveness.

Click through for the complete article!

Let us know what you think.

About the Author

As ForeSee’s Director of Sales, Mobile, JJ Cramer contributes to the development of institutional knowledge about the mobile customer experience, influences product innovation for ForeSee’s mobile solutions, and collaborates with ForeSee’s sales team to support clients. JJ has over 10 years of experience in digital research and is an expert in online custom research and customer analysis. JJ holds an undergraduate degree in psychology from the University of Pennsylvania and a Master’s degree from Springfield College. He is a former professional tennis player and has been with ForeSee since 2010.

Read more posts by JJ Cramer


  1. Chuck Billups

    Terrific article. I get this question a lot when I am talking with digital and shopper marketers – especially in CPG. It is difficult for them to wrap their mind around the fact that these are two synergistic concepts for which application is the differentiator. Your detail is great. I actually presented a similar but higher level view at a Nestle internal conference. Thanks for sharing via Linked In. Would not have seen otherwise.

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