Case Studies

Case Study: Argos


ForeSee Helps Argos Improve the Customer Experience Across Multiple Channels

As one of the U.K.’s leading digital retailers, Argos offers over 33,000 products — everything from furniture and electronics to clothing, jewellery, toys and more — available for purchase via websites, mobile, telephone, and 740 physical stores. But tracking the experience of customers proved challenging, as did developing a reliable strategy for tracking changes to its various channels.

Find out how Argos enlisted ForeSee to make sense of customer experience data from all its various retail touch points, including websites, mobile channels, brick-and-mortar stores, and more. Argos was successful in achieving a one-number multichannel overview gauging customer satisfaction, as well as creating a support system to back up the decision-making with important data.