Industries

Consumer Products

Thanks to the rise of mobile device usage, today’s consumers are tech-savvy and constantly connected to social networks that amplify their voice like never before. And, they have a desire to reach out to brands and product manufacturers directly — whether it’s to evaluate your products, ask questions, make a purchase or the like. Managing the experience those consumers have with your products presents an unprecedented opportunity to build brand loyalty and drive sales.

 

Getting the customer experience right is your #1 competitive weapon. You know you could improve your CX, but you don’t have the full picture. Imagine knowing — with certainty — where your CX improvements will have the biggest impact before you make them. That’s ForeSee.

Improve the Brand or Product Customer Experience with ForeSee

ForeSee’s innovative analytics help consumer product companies measure and understand today’s complex, multichannel customer experience, as well as what it means for the business going forward. As the leader in multichannel customer experience analytics, we provide a cohesive vision of the experience across every channel you use to interact with your customers.

Key Benefits

ForeSee’s proven approach to customer experience management lets you accurately measure the experience your customers are having across channels, quantifies the impact each element has on satisfaction, predicts future customer behaviors, and identifies where to direct resources for a maximum return on investment. Even if the channels you use to interact with your customers don’t lead to direct sales, measuring the consumer product customer experience with ForeSee helps you build brand affinity, foster future purchase intent, boost recommendations and more. With ForeSee, you’ll:

  • Gain a Deeper Understanding of Your Customers: Profile your customers across interaction channels (web, mobile, contact center, stores, and social media) and gain a deeper understanding of opportunities and problem areas across customer touch points relative to specific and/or high-value audience segments.
  • Build Stronger Relationships: Understand which offers, promotions and content are best at driving purchase intent. Determine the aspects of your program that are working and which aren’t, thus letting you fine-tune your efforts to be more effective.
  • Know Where to Focus Your Efforts: Quantify the impact that elements of your customer experience have on future behaviors – such as brand loyalty and retention, offline purchase intent, and likelihood to recommend – so you can focus your customer experience improvements accordingly.
  • Get Actionable Customer Experience Insights: Our Analytics Portals present your multichannel customer experience data in an easy-to-understand, focused view that can be shared across the entire organization to inform decision-making and gain support.
  • Benchmark for Success: Determine if you’re delivering a leading, lagging, or unbalanced experience with ForeSee’s comprehensive customer experience benchmarks, which tell you how your company ranks against competitors, across industries, across channels, and over time.