Today’s tech-savvy, socially networked consumers have a world of choice and an amplified voice. And, they have a desire to reach out to brands and product manufacturers directly, whether it’s to evaluate your products, ask questions, make a purchase or do something else. If you manage the consumer experience well, it’s an unprecedented opportunity to build brand loyalty and drive sales.
Improve the Brand or Product Customer Experience with ForeSee
ForeSee’s innovating analytics help consumer product companies measure and understand today’s complex, multichannel customer experience and what it means for their business going forward. We’re the leader in multichannel customer experience analytics, providing a cohesive vision of the consumer product customer experience across every channel you use to interact with your customers.
ForeSee’s proven approach to customer experience management lets you accurately measure your customer experience across channels, quantify the impact each element has on satisfaction and future behaviors, and understand where to focus resources for the best return. Even if the channels you use to interact with your customers don’t lead to direct sales, measuring the consumer product customer experience with ForeSee helps you build brand affinity, foster future purchase intent, boost recommendations and more. With ForeSee, you’ll:
Gain a Deeper Understanding of Your Customers
- Profile your customers across interaction channels (web, mobile, contact center, stores, and social media) and gain a deeper understanding of opportunities and problem areas across customer touch points relative to specific and/or high-value audience segments.
Build Stronger Relationships
- Understand what offers, promotions and content are best at driving purchase intent. Determine which aspects of your program are working and which aren’t, so you can fine-tune your offers to be more effective.
Know Where to Focus Your Efforts
- Quantify the impact elements of your customer experience have on future behaviors such as brand loyalty and retention, offline purchase intent, and likelihood to recommend, so you can focus your customer experience improvements accordingly.
Get Actionable Customer Experience Insights
- Our Analytics Portals present your multichannel customer experience data in an easy-to-understand, focused view that can be easily shared across the entire organization to inform decision-making and gain support.
Benchmark for Success
- Our comprehensive customer experience benchmarks tell you how your customer experience ranks against competitors, across industries and channels, and over time so you can determine if you’re delivering a leading, lagging or unbalanced experience.
All executives, regardless of which businesses they run or which part of the world they focus on, agree on one thing: We want winning customer engagement. ForeSee is helping us do that.
Raj Rao, Vice President of Global eTransformation, 3M
ForeSee’s multichannel analytics help you create a better consumer experience so you can drive the behaviors you want, such as brand loyalty, offline purchases and likelihood to recommend and return. Contact us to see why leading brands like Samsung, Kraft Foods, Harley Davidson, Proctor & Gamble and others measure and manage the consumer product customer experience with ForeSee.