Prioritizing Website Improvements with Customer Experience Analytics
Econsultancy, a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online, considers customer experience an essential part of modern marketing that correlates with commercial success.
Because Econsultancy understands the importance of providing great customer experiences, they’ve implemented ForeSee cxMeasure for Web to help inform their website redesign. Using our proven approach to customer experience measurement, they’ve been able to pinpoint which areas of the web experience will have the greatest impact on desired customer behaviors so they can prioritize improvements accordingly. They’ve shared the initial analysis of their results on their blog, and we encourage you to check it out here.
Read more about how our proven approach to customer experience measurement helps content and media organizations create better customer experiences here, or check out our case studies for more client success stories.