ForeSee Survey Data
Every ForeSee survey collects data on behalf of a ForeSee client; in this way, we help give our clients’ customers a voice. Parts of the survey are ForeSee-standardized to yield actionable numerical data about the customer experience, and parts are client-driven. Client-driven questions may focus on very specific client-branded experiences, or they may be demographic questions that help our clients understand their customers’ feedback. In most cases, demographic-type questions are entirely optional.
Many, but not all, ForeSee surveys are anonymous. There are only two ways for a survey to be non-anonymous: (1) if the respondent tells us who they are in the survey response, and (2) if the client knows who the respondent is, and the client tells us.
ForeSee’s client may know who you are if you are using an authenticated website (you are “logged in”) when you take a survey, or if you take a survey presented to you on a point-of-sale receipt. When the client knows who a survey respondent is, the client may append other data to the survey.
Other than our survey data, ForeSee can’t tell our clients anything they don’t already know; we just compile the data into an easy-to-use format.
For example, ForeSee may compile data on a customer’s interaction with a website (pages viewed, mouse clicks, etc.) and append that data to that customer’s survey. This is done with ForeSee® Replay, and more information is available here. If customers are complaining about a website, ForeSee® Replay helps ForeSee’s clients find and fix a problem quickly and efficiently.
In addition, if a survey respondent is a client’s customer that was logged in to the client’s site when they took a survey, or if a survey invitation was presented in a point of sale receipt, the client may pass information about the customer to ForeSee, to append to the survey. This could be anything our client knows about its customer, but ForeSee does not accept sensitive personal information like account numbers or payment information. This is usually information about how long someone was a customer, whether they are a repeat buyer, etc.
In all cases, ForeSee only hosts this data on the client’s behalf in ForeSee’s secure database. The data belongs to the client at all times, and ForeSee never passes personal data to a third party.