ForeSee Helps Allrecipes Cook Up Great Customer Experiences Across Digital Channels
Allrecipes, the world’s largest digital food brand and social community, identified millennials and home cooks as key customer segments to further growth. They turned to ForeSee to help them better connect with these segments who engage with the brand across platforms and devices.
Using ForeSee cxMeasure for Web and Mobile to consistently measure the customer experience, Allrecipes can now quickly gain valuable insight on the impact that improvements to desktop, phone and tablet experiences have on specific audience segment satisfaction and future behavior. This—and other ingredients of continuous measurement such as collecting comments and benchmarking—enable them to create the perfect recipe for growing their community.