Optimizing the Customer Web Experience Across Devices
The question for most companies isn’t whether to have a mobile site, but how to implement it. Should you use responsive design? The advantages of using one set of code to serve content to all of your customers is certainly alluring. But is it the right solution?
The best answer is, “It depends.” While this paper will not attempt to answer the question for every site, it will present some issues that need to be thought through carefully as you consider whether to implement a responsive design on your site.