Removing Emotion from Strategic Decision-Making

One month after implementing a strategic decision to increase pricing, Pear Tree Greetings saw increased order values but decreased order counts. They needed to understand what was driving the decrease in orders — and soon, because the holiday season was almost upon them.

ForeSee cxMeasure for Web helped them pinpoint the true cause of the order decrease, giving the company the confidence to maintain the price increase, which resulted in a significant revenue increase.